Work / Products and games

Redub Reader

A save-it-and-read-it-later app from 2009, before Instapaper, Pocket, or web fonts, built to make long reading on screens bearable.

Role
Concept, interface design, typography, parsing
For
Redub LLC
Year
2009

The Redub Reader came years before Instapaper, Pocket, Readwise, web fonts, or flexbox. It tried to fix one thing: reading long articles on a screen was miserable.

It failed for a pile of reasons. It was built in Flash. Copyright was a mess. The iPad showed up. But the problem it went after still isn’t fully solved, and it’s the same one I’m working on now with Virgil.

The problem

  • Web pages were built for ads and interruptions.
  • Layouts didn’t adapt to the screen and weren’t made for legibility.
  • HTML wasn’t reliably semantic.
  • Copyright.

What we built

An HTML parser that pulled the key parts out of a page (title, headings, body, images) and flowed them into a Flash/Flex app. CSS couldn’t do multi-column layout yet.

A tutorial video shows the browser version.

Wide-screen layout Wide-screen layout Wide-screen layout

GOOD Magazine gave us one issue on spec to see how it would look:

GOOD Magazine in the reader GOOD Magazine in the reader GOOD Magazine in the reader

The annotation interface:

Annotation interface